This is because sound can have a more significant emotional
Brands, etc. A carefully crafted sonic identity can create a strong and immediate connection with consumers. An example of building a brand with a voice that many people may be familiar with. NBC Jingle NBC's three-note jingle is one of the most iconic sounds in modern media. This is despite updates over the years due to advancements in technology. But the song hasn't changed. Mac Startup SoundsFor anyone who grew up in the 's, the Mac startup sound is likely a memento from elementary school computer class. Even now there has been little change.But it still feels similar. Walt Disney Pictures IntroMany Disney mo Cayman Islands Phone Number List vies The story has a set of iconic intro songs that have caught on throughout the years. iPhone RingtonesiPhone has had a series of distinctive default ringtones since , starting with the originalylophone tones. In , Apple changed this reputation to Reflection. The Psychology Behind Audio Branding Audio branding can be more influential than visual advertising. Because distinctive and catchy sounds help people remember brands, many studies have shown that music and sound affect the human limbic system, the part of the brain involved in Memory and emotions Here's how different brands' jingles sound.
https://lh7-us.googleusercontent.com/_AmBYYJImS_2BmGjIjXJtFZWvWwMTAsM5xyXmcM-YHcavfb00y_cBmJyIfs5uAsL6C3rUaKxJBZhj41Ak9vJSBf6cXy3oBtEACTQgdoUxsAP_27xhcv_nX6YgqaYfiFiSJQtUS3OWQ6k-YGr
It can get stuck in people's heads. Research has found that music can affect people without even realizing it. When a brand's audio logo is displayed in stores It may affect mood. and even the actions of people in different ways These songs always stay in people's hearts. And they might even hum a song or recite the brand's audio logo while shopping. In general, this audio branding has many psychological effects on the human mind, such as stimulate the moodimpact on the human psyche than images alone. For example, watching a video in silence. A video of a sunset doesn't evoke as much emotion as a video with sounds like birds chirping and the breeze blowing. The beautiful sound makes you feel relaxed.
頁:
[1]