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Hey reduced user churn to 3% and revenue churn to 5%. 3. Pay attention to security and win the trust of each user. Churn rate and user security go hand in hand. In almost all cases, falling victim to a cybersecurity attack or simply not seeming to be a safe option for users can cause users to move elsewhere. According to Restore Privacy's compilation of cybersecurity statistics, the average American is more afraid of being hacked than by terrorists, thieves, and robbers.

Reducing churn survey results For example, in the banking industry, a study by B2B Email List Harris Interactive (conducted on behalf of Entersekt) found that 71% of Americans would likely switch banks if they fell victim to phishing. In other words, churn rate largely depends on how much users trust your brand. You can build and strengthen trust in your brand by doing the following: Use security trustmarks and seals to let users know you take their privacy and security seriously.







This includes using SSL, security seals, and investing in ensuring user data is always safe. Always communicate to users that they are safe while using your service. If you can, use a trustworthy and reliable third-party service to handle payments and key security issues for your website (PayPal's reputation as a reliable payment processor is such that many people prefer paying via PayPal rather than using a credit card directly on most websites a key reason for payment).