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Other initiatives are entering students into competitions those involving a corporate sponsor can be very beneficial and involving them in internal marketing projects so they have experience with CRMs and content creation tools like Canva. Add value to your marketing program Help your students use digital platforms Digital platforms are an effective way for students to showcase their experience and connect with peers and industry leaders. However, many students need help in this area to build a presence and learn how to use them effectively. Platforms like the social network LinkedIn and jobs site Indeed are crucial networks for students to be familiar with. But it’s about being clever on those platforms and strategic so
when it comes to finding that perfect job, they can be found by recruiters or employers and are ready to apply. “I always talk to students about thinking like an SEO person with their LinkedIn profile. Go Exit Mobile Number List look at the jobs that you want and find the language and the words that are being used in those jobs. Then start to integrate that language and words into your own profile,” says Stephen Marshall, CMO of the ETSU Research Corporate, East Tennessee State University. Students should also follow companies they aspire to work for and join groups to keep up with trends and
developments. Marshall believes the key is to help students be proactive by contacting people who work at companies they are interested in as an employer and asking them how they launched their careers. He advises people to “go view profiles of people that you would like to be like!” On Indeed, students can learn to use action words and keywords to get found in searches. They can also join networks and follow companies to see what roles are coming up. Uploading a resumé on Indeed is critical as it can help to control what an employer is .
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