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What you need to know when taking SEO measures There are several things you should know when taking SEO measures, so I will explain them. EAT EAT stands for Expertise, Authoritativeness, and TrustWorthiness, and is the standard that Google places the most importance on. Expertise evaluates whether the content or the site as a whole is specialized in some kind of expertise. When it comes to SEO, a website that specializes in one content will receive a higher rating than a website that contains a variety of information. In addition, articles written by people who are knowledgeable about the field and content published by websites specializing in that field are highly rated because Google judges them to be highly specialized.

Of the three elements of EAT, expertise cell phone numbers list is said to be particularly important, so be sure to focus on expertise when creating content. Authoritativeness evaluates whether anyone who sees this content thinks it is correct. Authority means that if the information is disseminated by someone with a position in a particular field, many people will believe that information. Authority cannot be gained by content alone; it can also be increased by operating a site for a long period of time. TrustWorthiness is similar to authoritativeness, in that it indicates that many people trust the content. There is a lot of false information circulating on the internet, so when looking at content, many people are concerned about who is transmitting it. Therefore, make sure to enrich your website operator information and profile to give users a sense of security.



YMYL YNYL stands for Your Money Your Life, and refers to a genre that has a great impact on people's money, health, and lives. Google is focusing on improving the quality of the YMYL genre, so they are actively working on updating the algorithm and adding items to the quality evaluation guidelines. The YMYL genre has a big impact on people's lives, so if you send out incorrect information, there is a high possibility that users will suffer damage. Google always pursues the interests of its users, so it has stricter evaluation standards in areas that have a large impact on profits, such as money and health, than in other areas. Various updates have been made so far, and the evaluation criteria have gradually become stricter, but as long as you are disseminating information that is useful to users, there is no problem.