In this way all netizens will

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Be able to recognize the official Gojek account based on the logo and green-white color scheme used. 2. Spark a conversation about your business A strong social media marketing strategy can create conversations about your business, product or brand on the internet. In general, products that are quite popular will automatically be discussed by netizens. However, there are also several brands that deliberately create viral campaigns to increase the visibility of their products.

Just take as an example the social media marketing strategy from Netflix Indonesia. Netflix social media account admins are created with a witty, flexible, and sometimes annoying persona through their choice of content, captions , and replies to comments like the example below. Social Media Marketing Netflix This character will feel more 'human', so it will attract Cyprus Phone Number List more interactions such as likes , shares and comments . In addition, the character will also generate conversations about the Netflix account administrator on the internet — which will indirectly increase the company's visibility. social media buzz Also read: What is Brand Equity and How to Increase It? 3. Open opportunities for social listening Social listening is an effort to monitor conversations about a topic in a social context.



This method can help you find out what things are discussed and considered important by the target audience. With social listening, you will be able to find out the problems faced by your target audience, so you can create content related to solving these problems. jobstreet social media marketing For example, JobStreet Indonesia shares content regarding tips for avoiding boredom while working. This topic could be the result of social listening which shows that many people complain about boredom while working on social media. 4. Direct traffic to your website or online shop One of the biggest benefits of social media marketing is to increase traffic to your business website .