Tools for prospecting on LinkedIn Running a campaign

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Establish your key indicators (KPI) To know if your digital campaigns are working, you need to measure them. This involves various indicators, some of which are available directly on social networks: Number of posts read / impressions Links clicked Number of comments Visits to your site from social networks Number of contacts made Number of leads generated Etc. What are the social networks to use in B2B? LINKEDIN: the B2B social network par excellence With no less than 22 million users in France alone (including 11 million active users each month), 830 million worldwide, LinkedIn has established itself as THE professional social network.

For businesses, this requires having a page and it being active. It allows you Phone Number Data to gain legitimacy and integrate your employees into the loop, especially salespeople looking for new meetings and clients. Ultimately , LinkedIn is the perfect network for obtaining data, starting with the email addresses of your prospects, using dedicated tools. LinkedIn also offers the possibility of deploying other actions such as Account Based Marketing (ABM) to create engagement.



Discover our article: Everything you need to know about creating a LinkedIn company page How to use LinkedIn to start your Social Media strategy? Sharing organic content through your business page. Paid campaigns, with a wide choice of advertising formats, to target your target as closely as possible. The “expert” speaking of your employees who disseminate their messages to gain visibility among their targets and generate business. Also discover our articles:  on LinkedIn Ads: best practices Social selling training web conversion digital prospecting FACEBOOK: The number 1 network in volume… with a significant B2B impact Even if Facebook is primarily a tool for individuals, it remains the most popular social network in the world (2.