Only garbage output is returned from garbage data

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Too obvious does not represent reality prioritization Prioritize randomly Hypothesis design No meaningful temporary design test don't understand statistics No usability testing Post-test analysis How to draw conclusions How to understand visitors I only see the winners Documenting, learning, and sharing the excitement SHIP method The process of implementing CRO is classified into Scrutinize, Hypothesize, Implement, and Propagate. CRO method proposed by Invesp. SHIP method Scrutinize Issues discovered during the investigation process are classified into the following four categories: FIX IT RIGHT AWAY: Points that should be fixed without testing, such as simple usability improvements (stop the bleeding) INSTRUMENT : Requires additional settings in Google Analytics or Tag Manager RESEARCH OPPORTUNITY : Areas that should be tested and verified INVESTIGATE FURTHER (deeper investigation) : Areas that may not be obvious but may have some kind of impact on the user.

Another study is needed to determine the impact it is having on users Investigation phase classification scenario design You must be clear about who you are targeting. This is because we expect our customers to be what we India Phone Number want them to be. You are not your own customer. Persona design (e.g. Susan) Looking at a website to give a unique gift to a friend Age, job, family structure, annual income, area of ​​residence, personality Background , gift-giving background Trigger words, purpose, Concerns, online shopping behavior, and motivation Susan qualitative research Investigation flow Research planning: Selecting research goals, questions to ask, methods to use, and number of participants.




Conducting a survey: Conducting a survey and collecting data Analysis of survey results: Analyze collected data, identify patterns, and gain actionable insights Types of research methods 1 body 1 interview group interview usability test Market research Types of information we can collect Information about deep personas General view on the market Unable to obtain market information Limited market information General information about the market.