As soon as someone visits your landing page

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In fact, it can reduce conversions by up to 266%. If you do include more than one CTA (probably because your page involves a decent amount of scrolling), then all roads should lead to download. Hook visitors with a strong headline Your visitors need to stick around to convert—and it’s up to you to give them a reason. You only have about 8 seconds to make a strong impression, so your headline is your best chance to hook readers.

A snappy headline is great, but it also needs to  Fax Lists be clear about what the topic is., they should be able to tell that your ebook is relevant to them. Use eye-catching images Visually, your landing page should match your campaign, so visitors know they’re in the right place. The first thing they see is your hero shot—so make it count. Thankfully, choosing the best images for your landing page doesn’t have to be an added cost.

For instance, you can access the Unsplash library of free images without ever leaving the landing page builder. (Other resources for royalty-free stock images can be found with a quick Google search.) Use images on your landing page to draw readers in and provide context. A picture of the physical book or (if it’s digital only) the ebook displayed on a device helps visitors see exactly what they’re getting. A ‘download’ can be somewhat intangible, so seeing it in use on a device can help add value.