GA4 already use a proxy in EU automatically

PrisilaSH

Encrypt data before sending it Encryption is an effective security measure to ensure that third parties cannot "spy" on the data during transfer, but it is totally insufficient for GDPR compliance purposes, given that the company is subject to requests from US authorities in this case Google can access personal data in clear text. In fact, Google LLC itself encrypts the data and is obliged to provide access or imported data in its possession, including the encryption keys. Ask for user consent User consent and data transfer to the United States are two different things. It is not enough for users to give consent to analytics cookies by visiting your site and agreeing to the use of cookies in the appropriate banner. On this point, we quote the FAQs of the CNIL the French guarantor The explicit consent of the interested parties is one of the possible exceptions provided for in some specific cases by.

Article of the GDPR. However, as stated in the European Data Protection photo editing servies Board guidelines on these waivers, they can only be used for non-systematic transfers and cannot constitute a long-term and permanent solution, as the use of a waiver cannot become the rule general. Anonymize IP addresses in Google Analytics Google has integrated some features into the new version of Analytics, Google Analytics Properties GA , probably also designed to comply with the GDPR. Already in Google Universal Analytics it was possible to set anonymize ip to anonymize users' IP addresses. Google Analytics does not record or store IP addresses when collecting data.



However, before discarding users' IP addresses, GA obtains some important location information , such as latitude, longitude, and city. This functionality is not enough. In fact, for guarantors, the anonymization of IP addresses has no real effect in preventing the identification of users. With the wide variety of identifying data, it may still be possible for Google to trace the identity of an individual user . Furthermore, in the GA settings you can Disable Google Signals data collection by region. Turn off granular location and device data collection by region.