Customers who have already been here

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Through interest and participation, activation aims to inspire and neutralize any possible opposition. Keep your journey smooth. A consumer journey consists of fixed steps that typically lead to a conversion. However, prospects often get lost in one of these stages, making it difficult for the process to flow naturally. If it is not activated, there will be one Without activation, there is a risk that the relationship cools down and cannot be transformed.

Activation mechanisms are designed to speed up this thailand dataset process, which at some point may result in that prospect becoming a customer quickly and closing the sale faster. Generally speaking, the idea of ​​customer activation is to accelerate the progress of a journey or revive a sale for someone who has already purchased. One of the most common strategies in digital marketing is remarketing.

Customers who have visited a specific product on an e-commerce site will often see ads for that product on other sites. This is not a coincidence, it is a customer activation! The insight behind this strategy is that when customers reach the final stage and don’t buy, they can be re-engaged and interested.