Staying ahead of the curve and becoming educated on new AI business tools as they arise will help your business stay afloat in an increasingly automated world. To shed some light on how other businesses performed during the first quarter of a seemingly transformative year HubSpot aggregated data from k+ of its global customers across industries and tracked changes in web traffic inbound leads web conversion rates and more. The goal? To help business leaders validate their own ideas draw comparisons and deepen investments in what’s working while setting thresholds for what’s not.
Read on for insights into the Q data and to see how you can use early Email Marketing List learnings to prepare for the rest of . About this data: These insights are based on data aggregated from k+ HubSpot customers globally between January and March . Because the data is aggregated from HubSpot customers’ businesses please keep in mind that the performance of individual businesses including HubSpot’s might differ based on their markets customer base industry geography stage and/or other factors.
Q Trends at a Glance As covid restrictions continue returned to their pre-pandemic pastimes such as traveling and enjoying leisure activities. And the change in habits is evident in the data: Leisure and hospitality saw upticks in web traffic leads and conversion rates. Another likely factor at play: The market growth of the smart hospitality industry. Worldwide demand for smart hospitality is expected to reach . B by at a compound annual growth rate of . . Smart hospitality uses tech to elevate the customer experience: Hotel rooms can be outfitted with appliances and equipment connected to the internet to allow for a more streamlined enjoyable stay. It also allows for data collection which hospitality businesses can use to iterate and improve their offerings.