Moment of Truth is? More and more

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ANA MARTÍN DEL CAMPO FERNÁNDEZ- Paniagua AUGUST 26, 2022 Reading time: 8 min 41 IEBS Marketing  e-Commerce Blog ZMOT or Zero Moment of Truth: what do we buy? Do you know what the ZMOT or Zero  users are encouraged to make their purchases online, this is because the Internet makes it easier to choose and buy products safely, comparing products and exchanging opinions with other users and even with the seller himself.



In this article we tell you how the ZMOT influences the Phone Number List   consumer's choice just before the purchase. You may be interested in: Postgraduate in Customer Experience VIDEO 7 Key Skills Every UX Should Have Discharge INDEX OF CONTENTS What is ZMOT? The Zero Moment of Truth ( ZMOT) can be defined as the process that the consumer experiences before deciding to make a purchase.




During this process, the client performs a search and collects data on the Internet about what the product is like, variety of prices and characteristics, etc. You also have the possibility of comparing brands, stores and contrasting the opinions of other users. ZMOT is the purchasing process that refers to the discovery and knowledge stage of the customer's Customer Journey , when the consumer researches a product before making the final purchase decision.