These appear on the right edge of the Google page.

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Due to the numerous competing websites from other companies, it is difficult for your own website not to go under. Fortunately, there are many methods that can make your pages easier to find on the Internet. Read here what you can do to improve your Google rankings. On the 24 pages of our link building e-book you will learn how you can save money and finally rank optimally on Google with the help of content - click here and download! TABLE OF CONTENTS Search Engine Advertising (SEA) To rank at the top of a search engine, you can use Search Engine Advertising (SEA) .


SEA is part of online marketing and is a form of paid advertising , also known as paid advertising . It works like this: You place ads on Google using the Google Ads (formerly AdWords) platform . There you can place text ads , which then appear on Google above the organic search results and are marked as paid advertisements. You Phone Number can also place Google Shopping product ads . It is worth using both general search terms as keywords and bidding on your brand names as part of a brand campaign . You can choose how much you want to spend on SEA each month and adjust it at any time. You have to pay per click .





This means that your advertising only costs money if it is effective. To ensure that SEA is financially worthwhile, you should pay attention to whether conversions actually take place. If this is not the case, this may be due to the search terms. Maybe your website is displayed for search terms that don't match the content. Search Engine Optimization (SEO) Another way to gain more visibility on search engines is search engine optimization or Search Engine Optimization (SEO) . Unlike SEA, SEO is about organic search results. Which search results Google suggests depends on the highly complex Google algorithm.