Ignoring Long-tail keywords this is also a common mistake

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Some keywords may have good search volumes and low difficulty, but they may not be relevant to your business. Imagine you provide coaching services for small businesses. The word ‘coaching’ can refer to sports coaching. So, even if it has good metrics, it is not relevant to what you do. Traffic Potential Traffic potential is slightly different from search volume.

While search volume is the number of searches, traffic potential is the number of clicks. Some people that search for a keyword end up not clicking on the result. And searches that do not result in real estate agent email list clicks are not relevant to you. Common SEO Keyword Research Mistakes That Beginners Make SEO Keyword research is rewarding, but it is easy to make mistakes that destroy its potency. Here are the common mistakes people make when researching keywords. Focusing on popular keywords: The popular keywords are those with the highest search volumes. While established brands can rank for these keywords, new brands stand no chance. If you search for a keyword that Forbes is already ranking for, it would be almost impossible for you, an upcoming brand, to compete with them on such keywords.



Ignoring Search Intent: Understanding search intent makes all the difference as it ensures you address the audience’s needs. For instance, a business sells Adidas running shoes. People who search for the ‘price of Adidas ultraboost’ are most likely planning to buy that specific shoe. That is a relevant keyword for the business. If someone searches for ‘how to clean an Adidas running shoe,’ it is a different search intent that does not align with the business objectives. In other words, they already have a running show and want to know how to clean it. Ignoring The Search Engine Results Page: The search engine results page (SERP) is a treasure trove of insights, you cannot ignore it. It shows you who is ranking and the format of the ranking content. It also shows you ‘People Also Ask’, which is a section that highlights related searches. You miss out on the chance to cover topics in detail when you ignore these insights.Long-tail keywords are usually highly targeted. Hence, they tend to have lower search volumes.