They already know the vision

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The term glocal has been known since the  and refers to both global and local characteristics of human behavior. However, glocal marketing seeks a greater reach without leaving aside the peculiarities of each culture. What does it mean to be a Glocal brand? A glocal brand works to preserve its essence and at the same time generate identification with its regional audience . It achieves this by customizing its communication , as well as its products and services, for each region , providing increasingly better experiences to the consumer.


Likewise, a glocal brand combines local and global elements Gansu Mobile Number List in a balanced way. Do you want to know how? Continue reading. How to balance the "local" with the "global" in a marketing strategy? For those who have ingrained classical concepts, it can be somewhat difficult to find balance. However, here's how to achieve it. 1. Don't stray from the brand's mission and vision The first step to being glocal is to maintain your brand's objectives , that is, the mission and vision . In all your communications, events, campaigns, etc.





You must keep them in mind, because this will be what defines you worldwide. Create your corporate strategy based on them and share them with global teams so that regional campaigns and actions are guided by the same parameters. 2. Give your local teams freedom For a Marketing strategy to be successful, you must empower your local teams . They already know the vision and mission of the brand, as well as its global objectives, so they will be able to make good use of this and give it a special touch to generate greater engagement with the regional audience.