One pillar could be a hub and spoke model

FindYourMobile

Here are some starting points: Keyword research Sociallistening Leverage SEO Review in-house data Experiment with content A/B testingAsk your customers Track competitors DMI Insider Tip: Listening to yourcustomers through social channels is one of the easiest and most effective waysto connect with them, as well as with your competitors and others you’d neverthought of following. Learn more in our comprehensive guide to sociallistening. Use the content marketing funnel to drive sales Content marketingcan have a huge impact on the customer journey. The McKinsey model shows thefour stages in a loop as people decide on a purchase.


McKinsey customer journeymodel McKinsey customer journey model At each stage of the journey, you shoulduse different channels and content: Consideration Build brand reach andengagement through Find Your Mobile Number List engaging content and optimized SEO. Evaluation Build brandadvocacy through customer testimonials and influencer engagement. Purchase Withstronger brand recognition, you may see an increase in brand-led searches,increase the clickthrough rate and reduce the CPC. Post-purchase Increaseupsell and renewals through compelling content: using the right message to theright audience at the right time. DMI Insider Tip: The more content you createwhere you're talking about meaningful and relevant content, the more peoplewill share your social media posts and the more top of mind you'll be when they'reactively evaluating what product or service they want. Establish your contentpillars .





The content pillars should be a blend of both brand and commercialdrivers. One pillar could be a hub and spoke model where you can drive trafficto a website, and increase keyword rankings and metrics like leads or sales.DMI Insider Tip: Decide on four key business pillars. Some will be brand, likethought leadership and some will be commercial. There should be a blend of two,no more than four, and all of your content should fall under each of thesepillars. Here’s our example of content pillars to help guide you: Samplecontent pillars Sample content pillars Bonus Tip: Check out this short videofrom DMI expert Will Francis on ChatGPT prompts to generate ideas for yourcontent pillars. dmi video thumbnail Join for FREE to access this video Developa push-and-pull approach The push-and-pull approach is valuable to brands as astrategy to communicate with consumers. A combination of the two can helpconsumers make purchasing decisions that go in your favor, but you need abalance