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photo.google-my-business-improvements-example-profileVia Google.New promotion toolsBeyond making your profile look better and more on-brand, you can now use several new promotion tools both to attract new customers and to retain current ones:Welcome offers: When a user opts to follow your business—which basically amounts to them getting updates in the “For You” section of Google Maps—you can thank them with a one-time welcome offer.
For example, if you’re marketing an ice cream shop, you can Belarus Mobile Number List reward new followers with a coupon for a free cone.Short name and custom URL: In order to make it easier for loyal users to quickly find your GMB profile, Google is allowing businesses to create short names—which users will soon be able to search in Maps—as well as custom URLs.“Local Favorite” designation: For each business category, Google will be rewarding the companies in the top 5%—the companies that consistently deliver stellar user experiences—by appending “Local Favorite” badges to their profiles.
Google hasn’t specified which criteria they’ll use to make these distinctions.Facebook to remove info sections from business pagesAs pointed out by a number of Twitter users, including social media strategy consultant Matt Navarra, Facebook has warned business page managers that several information sections will be removed from their pages on August 1 of this year. Here’s the full list:MissionCompany overviewBiographyAffiliationPersonal interestsIn lieu of an official announcement.
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