When customers feel valued and heard

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And redeem them for rewards of their choice, usually in the form of samples or exclusive products. But most importantly, customers can access the Beauty Insider community, where people interested in beauty exchange tips, ideas and their favorite new products. Over time, customers gain access to greater benefits for their loyalty, including tickets to top-tier special events. Additionally, during sales, higher-tier consumers receive additional discounts. 7 Best Customer Retention Strategies for Small Businesses Screenshot taken from the official Sephora website 2. Create stronger connections: user-generated content According to a Stackla




report, more than 60% of consumers believe they would be more loyal and willing to buy from a company if it offered them the opportunity to participate in a customer Hong Kong Phone Number  advocacy network and actively help create more products. user generated content (UGC) for the company. Brands can then use this content for marketing campaigns, promoting collaboration between customers and businesses. By offering customer rewards, such as branded merchandise or discounts on subsequent purchases, companies can encourage their customers to send content directly to the brand to activate this collaboration. Alternatively, UGC content creation can be incentivized by holding a competition. Through these actions, companies can give consumers a voice, creating a strong sense of trust.





they are more likely to patronize the company in the future and recommend it to their friends and family. Here is an example of the online furniture store Sohome. Customers are encouraged to submit product photos with a branded hashtag as the best ones are featured in the Instagram widget on the site. 7 Best Customer Retention Strategies for Small Businesses Screenshots taken from the official Sohom website 3. Building trust: customer feedback Customer feedback gives you insight into how customers view your company. They also give you a clearer picture of your performance.