Resolution: The conflict is resolved

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The focus is always on a conflict that drives the plot. 3 acts Introduction: Main character, location, conflict are introduced. Main part: Conflict reaches climax. Conclusion: Conflict is overcome. You can find more information about the 3-act structure here . 5 acts after Gustav Freytag Exposition: The main character and co. are introduced, the trigger for the conflict becomes visible. Action increase: Complications that prevent the resolution of the conflict. Climax: Conflict reaches climax. Plot Falloff: The climax lingers. Resolution: Conflict is resolved.


You can find more information about Gustav Freytag's 5-act Special Data structure here . 7 acts according to Dan Wells Hook: Conflict is prepared. First twist: Conflict becomes clear, new twists appear. First trick: negative situation forces protagonists to act, conflict continues. Focus: Situation becomes more and more difficult, protagonists have to act. Second trick: The first attempt to resolve the conflict fails. Second twist: Protagonist experiences development: important idea, objects or people who help. Further explanations of the 7-act structure by Dan Wells can be found here . Resolve conflict, but how? If you want to use the act structure, you inevitably need one or more conflicts.




For your company history this means: Conflicts can arise before and during founding. They are solved with the foundation, your product, an insight. The more acts, the more the conflicts have to present in terms of action. The story should never be artificially prolonged. With these five narrative patterns you will see the light of storytelling. With these five narrative patterns you will see the light of storytelling. 5 narrative patterns – blueprint for your company story Long short; Heroic epic or would you prefer data and facts? There is no one storytelling concept that is equally suitable for all company stories. Below I will introduce you to a selection of narrative patterns and linguistic icing on the cake that will help you tell your company story.