Grader runs performed by SMB accounts across all verticals, advertising world...

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Treatment)Once you’ve created ETA’s on AdWords, don’t forget to migrate them over to Bing.Expanded Text Ad Chart And5: In Most Industries, More Than 30% of Advertisers Still Haven’t Adopted ETA’sBrace yourselves …As I’m writing this post we’re about two weeks away from ETA-takeover. Two. Weeks. And more than 30% of advertisers in every industry don’t have a single ETA’s in their account. industry adoption of expanded text adsLook at the graph above and find your industry. Notice that the science, jobs & education, and finance sectors have the highest adoption rates (conversely, books & literature food & drink, and beauty & fitness have the lowest adoption rates.

Now, odds are, based on the fact you’re reading this blog post, you probably live Benin WhatsApp Number somewhere on one of those blue bars. Congrats!If you find yourself in this minority however, don’t panic just yet. Be aware that the deadline looms large and prepare yourself by checking out our Countdown to ETA’s webinar featuring Mark Irvine (or any of the blog posts I’ve linked to, for that matter)!TL;DRDon’t recycle copy that’s worked in the past: use the extra characters to give your ads character.Have you made the switch over to ETA’s yet? We’d love to hear about your successes (and struggles).Data SourcesThe data in graphs 1, 2, and 5 is based on approximately 15,507 AdWords .





The data in graph 3 is based on a sample size of 11 accounts (WordStream clients) using Expanded Text Ads on the Google Search Network in June 2016.The data in graph 4 is based on a sample of 15 WordStream client accounts with early access to Bing’s Expanded Text Ads who were advertising on both the Google Search Network and the Bing Search Network in October 2016.Allen FinnMEET THE AUTHORAllen FinnAllen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time.See other posts by Allen FinnYou’ve done all the hard work: You pay for traffic.