With the brand's social involvement.

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Cause marketing involves supporting specific projects social issues and commitment to help spreading awareness and supporting people related to them. Read also Ambient marketing or the marketing art of shocking delighting and surprising Buzz marketing examples of famous brands Word of mouth marketing is a technique eagerly used by brands from various industries. Here are two examples of effective wordofmouth marketing. Half The half team came up with a really interesting unconventional idea. They decided to find a city name that included the word half and convince them to temporarily change their name to half.


A brief search of the US place name list yielded Halfway Oregon population . In early December  Mayor Crow held preliminary discussions with Half and decided to refer the matter to the Australia WhatsApp Number Data City Council for further consideration. The council finally agreed to change the name. On Wednesday January  the NBC Today Show was broadcast live from Half Oregon and Conshohocken Pennsylvania home of Half Inc. as the company launched its website. Millions of viewers and Internet users across the country and the world experienced the proclamation of the world's first Dot Com city. Before spending a penny on traditional marketing half attracted the attention of the media and the Internet community .





Twenty days after launch eBay came calling. Within six months Half was sold to eBay for  million. Instant Pot Instant Pot is a Canadian brand of kitchen appliances. The brand's original and basic products are an electronically controlled combination of a pressure cooker and a slow cooker. To promote his product Instant Pot founder Robert Wang contacted and shipped over  Instant Pots free of charge to food bloggers and celebrities who are passionate about cooking. Thanks to this without spending additional money on marketing he published a series of articles videos and cookbooks creating a fever all over the .