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發表於 2024-3-13 11:41:23 | 顯示全部樓層 |閱讀模式
Whether it is a new holiday limited product or an IP cobranding we will always find ways to work hard on the appearance design Making the appearance itself have social value makes people want to share it and own it  which invisibly expands the scope of the crowd and also promotes users selfsharing Especially now that it has developed milk tea is no longer a simple taste consumption  but a collection of a series of perceptual factors such as emotion social interaction personality expression etc We should work harder in these aspects to provide them with enough space to perform For example the cobranding of Ruixing and the handsome puppy is enough to attract attention just by posting the order Even if the product itself is


not innovative users will buy it because they Brazil WhatsApp Number Data want to get the same style as the Internet celebrity This directly caused the store to sell out of stock and the official had to apologize Of course appearance is only the visual part of the presentation and is usually combined with evaluation checkin store visit and other forms In addition to the creativity of the product itself cultural and creative peripherals are also a form of appearance offensive  For example Heytea drives consumption through [peripheral stamp collecting] and can also simultaneously spread the brand tone~ Offline store visit  ordering strategy For example popup stores theme stores etc store visit and checkin are one of the essential contents Even if there is no relevant content





sometimes as long as you make use of the store decoration design and replace the store or even the cup body with limited materials you can set off a storm again when there are no new products on the market and sales are sluggish Of course if it is combined with useful content such as new product launches or ordering guides it will make the content more valuable for dissemination and accumulation In short the popularity can last and the life cycle of explosive articles will be longer Horizontalthematic assessment Almost all products on Xiaohongshu are inseparable from evaluation content and milk tea drinks are no exception In other words the evaluation of milk tea is particularly necessary and has room for content development  sweetness etc evaluations can be made from all angles .

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