|
What are the main consumption habits? Whether you plan to launch various traditional marketing actions or want to design an effective Digital Marketing strategy , it is essential to know what the consumer habits of a brand's potential customers are. Trends The first of the consumption habit enhancers is one that has more and more influence and is aligned with the immense power of social networks in our lives. With the popularization of social platforms and everything that marketing has done within them, it is not strange to anyone that consumer habits are guided by the conversations and events that happen within them.
YouTubers and influencers have muchof the weight Bahrain WhatsApp Number of these trends on their shoulders and practically guide consumers towards various products or take them towards new market segments. Seasonality Another of the great determinants of people's consumption habits are the seasons of the year. This will not be strange for anyone, since in regions where there are marked seasons throughout the year, some products are more necessary than others. Another important aspect is that consumer habits change radically during the seasons of the year. For example, during times of low temperatures, summer fashion drops in price.

which increases its demand thanks to offers, and vice versa with clothing for the cold. Availability An almost prehistoric impulse that we as human beings have is FOMO, or the means to miss an opportunity. This conditioning of human desire is widely used by brands, for example, through "exclusive" or "limited sale" products. The fear of running out of the item—even if we don't need it—can modify buyers' desire and make them purchase it, just out of fear of passing up the opportunity to have it. Remember when Americans ran out of toilet paper at the start of the COVID-19 pandemic? So good.
|
|