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These guidelines look at the expertise, authority, and trust conveyed through the main content of your website. To help you with this, you should pay close attention to your About, Admin, and Contact pages . Additionally, keep your website up to date, including the copyright date, privacy policy page , and required legal communications. Without this, a manual Google review may penalize you and deem your website untrustworthy. 7. Work on your role as an opinion leader In a field like fintech, authority is key to establishing trust and credibility.
Since FinTechs are still an emerging market, finding a way to Phone Number List position yourself as an authority — or thought leader — in the field can boost your results. Consider everything you can offer that differs in some way from other offers that already exist. In what unique way can you contribute? By definition, opinion leaders are trend setters, not trend followers. 8. Monitor content and keep it updated If content is king, fresh content goes one step further. But why this? Why should you keep your content updated.
A fundamental reason is that the Google search engine algorithm takes it into account when positioning your page. Second, financial topics often need to be updated to keep up with changes occurring in this field. Users want to know what's available now — for example, what the average home price is — and not information from a year ago. Real-time data and fresh content are the way to go to boost . Also, consider producing evergreen content , and review it at least every six months to adjust it.
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