Related to a given brand.

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How to create videos in marketing and check their effectiveness on the Internet? CONTENTS What is video marketing? Video marketing goals What are the characteristics of effective video marketing? How to check if video marketing is being done properly? Video marketing − good practices Video marketing action strategy Where to post videos? Video materials in practice! Using video marketing in social media Summary FAQ Video marketing your customers are waiting for video materials! What is worth remembering? What is video marketing? Video marketing is the creation of video materials related to the brand . Materials can focus on business activities and more.


A strategic approach to video marketing includes among others: publishing and managing prepared content. The videos produced are most often shared on company websites or social Hit Post networking sites. The most popular of them is YouTube used by as many as . of Internet users aged  to  in Poland. Video marketing is considered an effective form of promotion  it helps in acquiring sales leads and engages users. It is also used to increase website traffic and helps build a positive company image.





The advantages of this form of content distribution include that the cost of producing video materials for online distribution is lower than the cost of producing a TV spot. Although video production requires investing in professional equipment there is no fee for broadcasting films as is the case on radio or television. Quote: videomarketing is the creation of video materials related to the brand Short videos are very popular on the Internet. This is due to the fact that today it is difficult to attract the recipient's attention. Short video forms have great potential because they focus the recipient's attention precisely and do not take too much time to consume the content.