See how it serves better

Noyonhasan1

Distractors When we create something really good, it is normal to want to add as much value to it as possible. But before pressing the “publish” button, stop for a second and think: Am I delivering a frictionless, easy journey here? On the main screen of the previous version of the Buyer Persona Generator, the visitor could get pretty overwhelmed by two different offers: The persona generator experience and an e-book.

Marketing-wise, each offer led to different paths ICTP Conference 2017 of the funnel. With such distinct paths displayed on the same screen, the journey projected to fulfill the buyer persona gets corrupted, and the user may ) get lost in the experience and/or ) lose the value of such a powerful resource. If you want to add complementary resources to enrich your user’s experience, great! No problem with that.



Just make sure they are not competing and causing distraction from your main objective. Now, the Buyer Persona Generator home page is entirely dedicated to it. But if you think there is no complementary material through the journey, you are wrong! They are just better disposed throughout the experience now. Selling pusher tone I could have added this item as a highlighted passage when I mentioned copywriting.