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You may also need to take "substantiation" into account, in other words, you need reasonable evidence to back up the claims of your products services. . Establish communication methods between markets and teams mime Thian VHQ cow Eua unsplashed Communication can mean the difference between a successful global expansion and a total failure. Oftentimes there is friction between local teams and teams in new markets or at "headquarters". Whether it be implementing new processes, balancing workloads, or even changing the internal hierarchy, adapting your strategy will inevitably mean adjusting your current methods of communication. You can take cues from Marketing and Sales Alignment to help you in this process, such as enacting SLAs, assigning responsibility, scheduling consistent meetings, and doing training.

You can also ask yourself these questions Which stakeholders have a say in photo editing servies Marketing campaigns, ideas, and decisions? Are decisions made from the top down or are local Marketing teams being heard? Which players, teams, or departments need to work together? Are we listening to the feedback from our sales and service departments? Remember that while a global strategy may influence high level decision making, local teams and lower level players like sales and customer service associates will need to be consulted to provide insights on customers, feedback, local cultures and markets. Broken communication will result in unhappy or overworked teams.



Wasted time and resources, inefficient campaigns, a lack of brand consistency, etc. . Be culturally relevant and visually appropriate It is important to carry out an extensivein market cultural consultation before launching your brand in a new market. Concepts, words, and images meant to provoke a certain reaction in your target audience may not be perceived in the same way between every country or region. Factors such as history, politics, religion, humor, gender balance, and social codes determine what is creatively acceptable and adequate.